Olympic Viewership Falls 37 Pct. From 2002NBC did not help its ratings with its Sunday night coverage of the closing ceremonies. They started out with a segment by Tom Brokaw on the much-belated awarding of the Congressional Medal of Honor to an African-American for his World War II heroism not far from Torino. It was a great segment, but it ran the better part of an hour. I wonder how many people tuned in to see the ceremonies, found a long history lesson, and switched channels. NBC seemed to have forgotten that people who tune into the Olympics want to see the Olympics.
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